Chloe’s Soft Serve Fruit Co.

Last March, I discovered what was then the amazing Soft Serve Fruit Co. Since then, the delicious store has “added a name to its name,” becoming Chloe’s Soft Serve Fruit Co. Soft Serve Fruit is exactly what the name implies: fruit, ice and cane sugar. No dairy at all! In fact, according to their website, Soft Serve Fruit is free of the eight major allergens. Think sorbet but in soft-serve form!

Located in my favorite neighborhood, Union Square, Chloe’s Soft Serve Fruit Co. is always a treat, even when it’s starting to get chilly outside. It’s the perfect snack to refresh you from brunch in Chelsea or shopping in Union Square! Chloe’s is tucked away on 17th Street between Broadway and 5th Avenue, and it’s a short walk from the 14th Street-Union Square stop on the 1, 2, 3, 4, 5, 6, F, M, N, Q, or R lines, or the 18th Street stop on the 1 line.

The set-up is like a frozen yogurt bar, similar to that of Pinkberry, with different options and toppings. The featured fruit choices change seasonally so the winter flavors include cranberry and pumpkin. Toppings range from sweet to salty, with things like fresh fruit, cookies, cereal and pretzels. Other options include things like chocolate sauce, and waffle cones and pretzel cones instead of cups.

chloe's soft serve fruit co. (store)

My personal favorite topping is the gingersnap cookies, which go with any fruit flavor, such as the cranberry pictured here. Other favorite flavors have been the pear, strawberry, and mango, all of which go great with the cookies as well as other toppings dark chocolate chips. The dark chocolate flavor is great with pretzels!

chloe's soft serve fruit co. (food)

Chloe’s also has a loyalty card, much like Starbucks, where you can add up points to earn discounts on Soft Serve Fruit. Plus, you get a free treat for your birthday! (Food always tastes better when it’s free.)

chloe's soft serve fruit co. (bear)

Chloe’s Soft Serve Fruit Co. first caught my eye by chance with a “dairy-free sign,” and it has since become one of my favorite snack places in the city. The staff is friendly and conscientious and the choices are liberating. If you are in the area, I highly encourage you to take a break from the busy neighborhood and enjoy some delicious fruit!